SAP Secures Multi-Year Deal as Official Business Software Sponsor of NFL
The National Football League and SAP AG (NYSE: SAP) today announced a new multiyear marketing sponsorship that will make SAP the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL. The sponsorship will allow SAP to redefine the fan experience with innovative technology for the most passionate fan base in all of sports.
The NFL will utilize cloud solutions from SAP to support the continued innovation and enhancement of NFL.com's Fantasy Football platform. Through the implementation of on-demand SAP® solutions, SAP and the NFL will team up to deepen the NFL.com Fantasy Football experience, providing fans with enhanced analytics and functionality within the game.
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