Market Overview

Gannet Buys Rovion from Local Corporation

Share:
Related GCI
Benzinga's Top Initiations
Beyond Netflix: Carl Icahn's Q2 Moves Included Icahn Enterprises, Gannett & Cheniere Energy
Report: Five big newspaper chains discussing ad-sales collective (Seeking Alpha)
Related LOCM
Stocks Hitting 52-Week Lows
Stocks Hitting 52-Week Lows

Gannett Co., Inc. (NYSE: GCI) today announced it acquired Rovion, a Boston-based, rich-media advertising company, which is owned by Local Corporation (NASDAQ: LOCM). Rovion's primary product, Ad Composer, includes a self-service technology platform that enables the full development and deployment of rich media and mobile HTML5 ads without requiring coding expertise.

Advertisers and agencies are increasingly demanding mobile rich media ad solutions and self-service ad creation tools, and the Rovion acquisition will enable Gannett's PointRoll, a leading provider of digital marketing solutions and technology, to expand their mobile and self-service platform capabilities.

Posted-In: News Asset Sales

 

Related Articles (LOCM + GCI)

View Comments and Join the Discussion!

Get Benzinga's Newsletters