BURGER KING Restaurants Launch Specialty Coffees

The consumption of specialty coffee is growing by 20 percent year-over-year and approximately 25 coffee shops are opening every day around the world, serving high volumes of coffee beverages at premium prices. In no other region is the growth in demand for these specialty coffee drinks more prevalent than Latin America and the Caribbean, where coffee consumption is both a daily and a cultural ritual. In its ongoing commitment to listen to guests and meeting their demands, Burger King Worldwide has selected Nestlé Professional as the preferred supplier for its new specialty coffee menu items in the Latin America and Caribbean region, which will feature the new NESCAFÉ® MILANO system. On average, 542 cups of coffee are consumed per person in Brazil each year, with 35 percent of those cups consumed out-of-home. Similar percentages are seen in other Latin America markets with Mexico reporting a 36 percent out-of-home consumption rate and a 46 percent rate in Panama. “Specialty coffee is a huge area of growth for BURGER KING® restaurants and a major focus for our brand in Latin America and the Caribbean,” says Jose R. Costa, vice president marketing for Latin America/Caribbean Region, Burger King Worldwide. “Nestlé Professional is a global brand with similar values to our own and we believe this partnership will continue to give our guests more of what they want – great tasting, high quality menu items at a great price.” The addition of the new, specialty coffees that the NESCAFÉ® MILANO solution can deliver is another milestone for the BURGER KING® brand. NESCAFÉ® MILANO is an entirely new platform from Nestle Professional. The new technology has the ability to create a wide range of coffee products from a simple espresso to a complicated moccachino or latte in seconds at the push of a button. “We are more than just coffee, we are a 360° solution for the introduction of specialty coffees at BURGER KING® restaurants,” says Michiel Kernkamp, head of global branded beverages Nestlé Professional. “In today's competitive world we embrace constant innovation and our new NESCAFÉ® MILANO solution will solve complex problems including operational issues, costs, cup quality and time reduction.”