ExactTarget Acquires Pardot For $95.5M

Global interactive marketing provider ExactTarget

announced today it has acquired privately-held marketing automation provider Pardot, LLC, extending ExactTarget's ability to serve both business-to-business and business-to-consumer marketers worldwide. ExactTarget paid $95.5 million in total consideration for Pardot, consisting of $85.5 million in cash and $10.0 million in ExactTarget common stock. “Marketers around the world are hungry for a lead nurturing solution that integrates with their broader marketing efforts and transcends the current offerings available from point solution providers,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “With the addition of Pardot to the ExactTarget suite, we will redefine marketing automation and deliver the most scalable, comprehensive automation solution that helps both B-to-B and B-to-C marketers leverage the power of data to connect with customers across email, mobile, social media and the Web.” Founded in 2007, Pardot is a leading software-as-a-service marketing automation platform to create, deploy and manage online lead nurturing marketing campaigns. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot has a growing client list of more than 1,000 organizations, ranging from small and mid-sized businesses to divisions of large enterprise organizations. Pardot's clients include Restaurant.com, comScore and twilio.