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Smart Balance, Inc.
SMBL today announced plans to evolve its organizational structure to
establish two business segments, move its corporate headquarters to Boulder,
CO, and change its name to Boulder Brands, Inc.
With the recent acquisition of Udi's, the Company has determined that it will
establish two reportable operating segments, Smart Balance and Natural, which
will formalize the way the company plans to operate its business, commencing
with the third quarter of 2012, and will provide greater clarity on the new
strategic focus of the Company. The Smart Balance segment will consist of its
branded products in spreads, butter, grocery, and milk and will be led by John
Becker, promoted to Executive Vice President of Smart Balance. The Natural
Brands segment will be comprised of the Earth Balance, Glutino and Udi's
branded products, and will be led by TJ McIntyre, promoted to Executive Vice
President of Natural Brands. Beginning with its third quarter earnings
release, the Company plans to report by its new segment structure.
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Posted In: NewsManagement
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