Bluestar Alliance Announces Agreement to Sell Liz Lange Maternity

Bluestar Alliance, LLC, a global brand management group, today announced that it is divesting its investment in the Liz Lange Maternity® and Completely Me by Liz Lange® brands to Cherokee

. The Liz Lange Maternity® brand is renowned for revolutionizing modern maternity-wear by providing pregnant women with stylish, modern and fashion-forward products. The collection can be found in 1764 Target locations nationwide, as well as on Target.com. Through its prosperous ten-year partnership with Target, Liz Lange Maternity® has completely transformed the maternity clothing market. In addition, Bluestar Alliance, LLC introduced the Completely Me® brand as a Ready-To-Wear extension beyond the maternity line. The Completely Me® collection is available exclusively through the Home Shopping Network (HSN). "We are pleased to transition the stewardship of the Liz Lange Maternity® and Completely Me ® brands to Cherokee Inc., one of the premier brand management companies in the industry," said Ralph Gindi, President/COO of Bluestar Alliance, LLC. "Bluestar Alliance has a strong commitment to establishing long-term equity for each one of its owned/acquired brands. This commitment will continue to be a key component of success for all future acquisitions." About Bluestar Alliance, LLC