Tesco Acquires eBook Platform Provider Mobcast

Tesco

has acquired

, the award-winning digital book platform provider, to offer customers even more choice in how they buy and enjoy books. The acquisition further strengthens Tesco's digital entertainment offer, following the purchase of movie and TV streaming service blinkbox in 2011 and personalised internet radio service WE7 in June 2012. Mobcast provides a digital book retail platform with a catalogue of more than 130,000 of the UK's most popular titles which can be bought and read on smartphones, tablets and e-readers. Mobcast offers a cloud-based service that lets customers build up an eBook library collection without being locked-in to one single device. Michael Comish, CEO Tesco Digital Entertainment, said: “We want our customers to have the widest choice in digital entertainment. We are already one of the UK's largest booksellers and Mobcast will help us offer even more choice for the large and growing number of customers who want to buy and enjoy books on their digital devices whenever and wherever they want.” Tony Lynch, CEO of Mobcast, said: “Since we launched Mobcast in 2007, we have been passionate about innovation, the digital book market and allowing customers to read across their devices. We are delighted the products that Mobcast has developed will now be used to introduce the joys of eBook reading to more book lovers in the UK.” Andy McNab, bestselling author & co-founder of Mobcast, said: “As an author I always thought the ability to carry your library around and read on all your personal devices would be a huge benefit to all. We have developed a product that makes this possible, and being acquired by Tesco ensures that this original vision will be available to as many people as possible.”