RDA Settlement Includes a Payment of $13.8M, and up to $10M More
Direct Entertainment Media Group, Inc. ("DEMG"), a subsidiary of The Reader's Digest Association ("RDA"), today announced that it has reached a settlement of all legal proceedings with the Federal Trade Commission ("FTC") on the FTC's allegations regarding the marketing campaign for the Ab Circle Pro (ACP) system, a fitness product. The FTC alleged that testing done for the ACP did not substantiate certain claims made in infomercials that marketed the product. RDA was not involved in the marketing of the ACP, which was distributed and marketed by DEMG.
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