Perfumania Holdings, Inc. Reports Perfumania Retail Sales for July 2012 +4.5% YoY

Perfumania Holdings, Inc.

announced today that Perfumania, one of its wholly-owned subsidiaries which operates specialty retail fragrance stores throughout the United States and Puerto Rico, reported total net sales of $18.9 million for the four week fiscal month of July 2012, which ended July 28, 2012, versus $18.1 million for the four week fiscal month of July 2011, which ended July 30, 2011. For the second quarter of 2012, total net sales were $63.3 million versus $62.9 million last year. On a year-to-date basis, total net sales were $121.4 million in the current year compared with $120.7 million last year. For the month of July 2012, comparable store sales increased by 3.2%. For the second quarter ending July 2012, comparable store sales decreased by 0.8%. Comparable store sales on a year-to-date basis increased by 0.4%. Comparable store sales measure sales from stores that have been open for one year or more. We exclude stores that are closed for renovation from comparable store sales from the month during which renovation commences until the first full month after reopening.