Hearst Television, Inc. Signs With Rentrak In Three Local TV Markets

Rentrak Corporation

today announced the company has entered into a multi-market agreement with Hearst Television, Inc. for four of its stations – WESH-TV (NBC) & WKCF-TV (CW), Orlando, FL; WLKY-TV (CBS), Louisville, KY; and WMTW-TV (ABC), Portland, ME. The Hearst partnership brings the total number of client stations to over 170 that are subscribing to Rentrak's census-based measurement currency with advanced demographics. Rentrak's superior consumer information combined with its effectiveness metrics allows local broadcasters to sell the value of their audiences, not just their total size.