Market Overview

Hearst Television, Inc. Signs With Rentrak In Three Local TV Markets

Rentrak Corporation (NASDAQ: RENT) today announced the company has entered into a multi-market agreement with Hearst Television, Inc. for four of its stations – WESH-TV (NBC) & WKCF-TV (CW), Orlando, FL; WLKY-TV (CBS), Louisville, KY; and WMTW-TV (ABC), Portland, ME.

The Hearst partnership brings the total number of client stations to over 170 that are subscribing to Rentrak's census-based measurement currency with advanced demographics. Rentrak's superior consumer information combined with its effectiveness metrics allows local broadcasters to sell the value of their audiences, not just their total size.

Posted-In: News Contracts

 

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