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Facebook
FB may have spent $1 billion on Instagram, but that doesn't mean the company isn't willing to part with another bag of cash.
This time, the bag is filled with $250 million.
According to
Business Insider, Facebook is interested in buying Wildfire Interactive, a company that claims to have built an "easy-to-use yet powerful tool to grow, engage, and monetize your audience on
Facebook, Twitter, YouTube and LinkedIn
LNKD."
Facebook just happens to be a Wildfire customer, along with Sony
SNE, Target
TGT, Universal, Virgin, and other large multinational corporations.
Business Insider believes that the acquisition makes some sense because Facebook needs to "find a way to tax marketers for the value they get out of pushing their products using Facebook's free tools." Further, the business publication reports that Goldman Sachs
GS could be Wildfire's banker and that it is pushing for the company to seek additional bidders.
"Given that Google
GOOG wanted to buy Buddy Media, but lost out, it's probably safe to assume it's interested," Business Insider added.
Buddy Media was ultimately acquired by Salesforce.com
CRM.
Follow me @LouisBedigianBZ© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Posted In: NewsRumorsM&ATechBuddy MediaBusiness InsiderFacebookGoogleSalesforceTargetUniversalVirginWildfire Interactive
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