What Can $250 Million Buy Facebook?

Facebook

may have spent $1 billion on Instagram, but that doesn't mean the company isn't willing to part with another bag of cash.

This time, the bag is filled with $250 million. According to

, Facebook is interested in buying Wildfire Interactive, a company that claims to have built an "easy-to-use yet powerful tool to grow, engage, and monetize your audience on Facebook, Twitter, YouTube and LinkedIn

." Facebook just happens to be a Wildfire customer, along with Sony

, Target

, Universal, Virgin, and other large multinational corporations. Business Insider believes that the acquisition makes some sense because Facebook needs to "find a way to tax marketers for the value they get out of pushing their products using Facebook's free tools." Further, the business publication reports that Goldman Sachs

could be Wildfire's banker and that it is pushing for the company to seek additional bidders. "Given that Google

wanted to buy Buddy Media, but lost out, it's probably safe to assume it's interested," Business Insider added. Buddy Media was ultimately acquired by Salesforce.com

.