McDonald's Global Comparable Sales Rise 3.3% In May
McDonald's Corporation ((NYSE: MCD) today announced global comparable sales growth of 3.3% in May. Performance by segment was as follows:
U.S. up 4.4% Europe up 2.9% Asia/Pacific, Middle East and Africa down 1.7% "Our commitment to providing customers with menu variety, value and convenience delivered global comparable sales growth in May despite the increasingly challenging global economic environment," said Chief Executive Officer Jim Skinner. "I am confident we will continue to deliver long-term sustainable growth as we remain focused on the opportunities that will enable Brand McDonald's to further extend our relevance to the 68 million customers who we serve around the world every day."
U.S. comparable sales rose 4.4% in May. Continuing demand for McDonald's breakfast, including the launch of the seasonal Blueberry Banana Nut Oatmeal, coupled with new McCafe beverage favorites like the Cherry Berry Chiller along with everyday value and the ongoing popularity of core menu favorites drove results.
Europe posted a 2.9% increase in comparable sales for May driven by the U.K., Russia and France, partially offset by Germany. Premium menu options, everyday value offerings and the ongoing benefits of reimaging contributed to Europe's May sales.
Asia/Pacific, Middle East and Africa (APMEA) reported a comparable sales decrease of 1.7% for May. Positive results in Australia were more than offset by negative results in Japan and, to a lesser extent, China. Ongoing emphasis on compelling daypart value platforms, locally-relevant menu variety and convenience enhancements continue to be key differentiators of the McDonald's experience in APMEA.
(c) 2013 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.