Travelzoo Asia Pacific Launches Local Deals(TM) in China
Travelzoo Asia Pacific, a licensee of Travelzoo Inc. (NASDAQ: TZOO) today announced the launch of Local Deals™ in China, home to close to 1 million discerning Chinese consumers. This follows the successful launches in Australia, Hong Kong and Japan last year, which together sold over 133,000 vouchers and generated over USD 11.6 million in sales.
The service extends Travelzoo's offerings in China and brings more quality lifestyle and entertainment deals that are relevant to the local market. The first Local Deals trial from Travelzoo Lv You Zu was a remarkable success. The deal featured a deluxe two night getaway for just USD 236, at the Luxe Award-winning Les Suites Orient, Bund Shanghai hotel. In just four days, close to 800 Travelzoo Lv You Zu subscribers bought this deal.
"We see great potential in the Travelzoo Local Deals business in China," said Mr. Jason Yap, CEO for Travelzoo Asia Pacific. "Our ongoing expansion comes at an opportune time. Chinese consumers are more eager to find quality and value for money offerings from trusted sources. Travelzoo Lv You Zu is perfectly positioned to provide real value in the China market. Furthermore, our heritage in publishing high quality deals will continue to set us apart from the cluttered and consolidating group buying industry. We are confident that this will continue to accelerate our growth in China, and ensure our ongoing success in Asia Pacific."
(c) 2013 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.