Disney to Stop Accepting Some Junk-Food Advertisements

Walt Disney Co.

will stop accepting some junk-food advertising on its television, radio, and online programs intended for children according to a Reuters report. The company is also planning to launch its own "Mickey Check" label for food which it deems to be nutritious. The moves by the company were announced today in Washington D.C. by Chief Executive Bob Iger and first lady Michelle Obama. In 2006, the company introduced voluntary guidelines which prohibited the licensing of Mickey Mouse and other Disney characters for foods which fell below minimum nutritional guidelines. "We're taking the next important step forward by setting new food advertising standards for kids," Iger said in a statement. Iger added, "The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives." Margo Wootan, nutrition policy director at the Center for Science in the Public Interest said, "Disney's announcement is welcome news to parents and health experts concerned about childhood obesity and nutrition. This puts Disney ahead of the pack of media outlets and should be a wake-up call to Nickelodeon and Cartoon Network to do the same." The move from the company comes on the heels of a proposed ban on the sales of sugary drinks larger than 16 ounces in restaurants, theaters, delis, and vending carts throughout New York City by Mayor Michael Bloomberg.