Nutrisystem Expands Into Retail With New Product Line At Kroger Supermarkets
Nutrisystem, Inc. (NASDAQ: NTRI) today announced the May introduction of the Nutrisystem® Everyday™ product line at Kroger, the nation's largest traditional grocery retailer. Nutrisystem Everyday products provide real balanced nutrition and are available in bars, smoothies, bakery and breakfast items. Each product is nutritionally balanced delivering low fat and calories, is a good source of fiber and protein and is perfectly portioned for those aspiring to live a healthy lifestyle. The products will be merchandised together in the weight loss/weight management aisle and are aimed at consumers who aspire to eat healthier, as well as dieters who have achieved their weight loss goals and are transitioning to everyday weight management.
"We have long believed that retail provides a complementary channel to our existing direct business," said Joe Redling, CEO of Nutrisystem. "The Nutrisystem brand stands for healthy, effective weight loss and weight management and the demand for great-tasting products that support consumers in their healthy weight management objectives continues to increase. Nutrisystem Everyday gives consumers flexible everyday weight management solutions that are great tasting and nutritionally balanced products."
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