The New York Times Announces Strong Circulation Gains; Weekday Circulation up 73% over March 2011; Sunday up 50%

For the six-month period ending March 31, 2012, The New York Times

saw strong circulation growth according to the just released Audit Bureau of Circulations report. Total average circulation, which includes total print and total digital, was 1,586,757 for Monday–Friday and 2,003,247 for Sunday. The gains in total average circulation over the same period one year ago were 73% for Monday-Friday and 50% for Sunday. These gains can largely be attributed to the popularity of The Times's digital subscription packages, which launched in the United States on March 28, 2011 and also to new ABC rules on reporting digital circulation. For the ABC reporting period, total average digital circulation for Monday-Friday was 807,026 and for Sunday it was 737,408. This category of circulation includes all paid and verified digital subscription copies as well as paid subscriptions to replica editions and e-readers including Amazon's Kindle and the Barnes & Noble NOOK.