BluePhoenix Repositions for Legacy Modernization Expansion and Appoints New President

Allie Wickman, Benzinga Staff Writer

April 19, 2012 5:37 AM

Tickers: BPHX

BluePhoenix (NASDAQ: BPHX) announced today that Matt Bell has been appointed President. Matt is responsible for BluePhoenix's overall sales and partnering strategy, operations, marketing and revenue. Matt's appointment comes on the heels of significant customer wins in several regions across the globe.

"Expansion is our new focus. And since BluePhoenix is widely known as a leader in Legacy Modernization, we expect it to happen quickly, especially considering our ten years of proven customer deployments, innovative technology and depth of experts," said Matt Bell. "As the overall enterprise market improves and modernization projects get funded, BluePhoenix will deliver higher quality results than typical offshore outsourcing of application conversions. We leverage technology and not people as our primary conversion mechanism with far superior results than our competition, and deliver projects on time and under budget.”

Matt is a seasoned sales executive with over 15 years of enterprise technology experience and is known for growing revenue at every company he has led. Prior to BluePhoenix, Matt was the COO of PitchBook Data, a research and technology company that achieved 4x growth last year. Matt also served as VP of worldwide sales and field operations at Skytap, a cloud computing platform provider, where he grew sales over 150% during his tenure. Other previous experience includes VP of sales and business development at email outsourcing company Azaleos, as well as general manager at RealNetworks where he ran enterprise sales and OEM business globally. He spent over five years at Plumtree Software (now part of Oracle) where he ran sales in the western United States, helped the company grow revenue from $3 million to $100 million and IPO.

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