DG and 24/7 Media Announce Strategic Partnership
DG® (NASDAQ: DGIT) announced today a strategic partnership for deeper collaboration in advertising technology between MediaMind, its online unit, and 24/7 Media, WPP's marketing technology company. Under the agreement, 24/7 Media will endorse DG's MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide.24/7 Media, formerly 24/7 Real Media, is GroupM's technology partner.
MediaMind's capabilities complement the technology providedby 24/7 Media to many of GroupM's clients. In combining their capabilities, MediaMind and 24/7 Media will work to build a stronger integration between their online advertising platforms utilized for rich and standard media, video, mobile, dynamic creative optimization, analytics, and reporting.
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