Crayola Brings the Magic of Barbie and Hot Wheels to Life Through New Line of Creative Activities and Digital Coloring App
Mattel, Inc., (NASDAQ: MAT), the world's largest toy company, and Crayola, the largest children's art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative experiences that bring popular Barbie and Hot Wheels properties to life with Crayola colors.
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