Market Overview

Spreadtrum and Allyes Establish A Strategic Partnership in the Mobile Internet Field

Spreadtrum Communications (NASDAQ: SPRD) and Allyes have established a partnership to deliver a rich advertising ecosystem to developers deploying applications on Spreadtrum's mobile platforms. Spreadtrum plans to make an Allyes interface available to application developers at the end of this month.

Through its digital marketing platform, Allyes provides the integrated services of online advertising agency services, advertising networks, performance marketing, advertising technology solutions, content marketing, mobile marketing and search engine marketing to leading global brands such as Sony, Pepsi and Chrysler, and leading Chinese companies such as China Merchants Bank and Taobao.

Allyes is majority owned by private equity firm Silver Lake.

Posted-In: News Contracts Global Tech

 

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