Bluefly Announces CEO Resignation

Bluefly, Inc.

today announced that Joseph C. Park, previously Chief Operating Officer, has been promoted to Chief Executive Officer, effective immediately, replacing Melissa Payner, who resigned as Chief Executive Officer and a member of the Company's Board of Directors. Mr. Park is also replacing Ms. Payner on the Board of Directors. Mr. Park joined Bluefly as Chief Operating Officer in June 2011 after founding and leading several successful Internet businesses during the past fourteen years.