Limited Brands Increases Annual Cash Dividend by 25% to $1.00

Limited Brands, Inc.

announced today a 25% increase in its regular annual dividend to $1.00 per share, from $0.80 per share previously. The company also announced the declaration of its regular quarterly dividend of $0.25 per share payable on March 9, 2012, to shareholders of record at the close of business on Feb. 24, 2012. This is the company's 149th consecutive quarterly dividend.