Market Overview

From Earlier: Reed's Strengthens Partnership With Major Distributor UNFI

Reed's, Inc. (NASDAQ: REED) yesterday announced an enhanced partnership with United Natural Foods, Inc. (NASDAQ: UNFI) by joining UNFI's preferred supplier program, ClearVue.

The program is set up by UNFI to extend additional benefits to high quality and trusted suppliers like Reed's Inc. It will allow Reed's to easily expand distribution channels in new regions and increase efficiency and transparency with UNFI. The partnership will laser-focus Reed's sales promotions with primary in-store advertising and marketing programs supported by the distributor and retailers. New product launches will be accelerated within the distribution channels and marketing will be a unified effort geared to make a significant impact benefiting all partners.

Posted-In: News Contracts

 

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