U.S. Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period; Up 15% vs Year Ago

comScore

today reported that retail e-commerce spending for the entire November – December 2011 holiday season reached $37.2 billion, marking a 15-percent increase versus last year and an all-time record for the season. Ten individual shopping days this season surpassed $1 billion in spending, led by Cyber Monday – which ranked #1 for the second consecutive year – at $1.25 billion. Cyber Monday (Monday, Nov. 28) ranked as the heaviest online spending day of the year at $1.251 billion, the second consecutive year it has ranked #1 for the season. The 2011 holiday season was highlighted by ten individual spending days surpassing $1 billion in sales, as compared to just one day reaching that mark in 2010. The second heaviest spending day this season was Monday, Dec. 5 at $1.178 billion, followed by Green Monday (Monday, Dec. 12) at $1.133 billion. Tuesday, Nov. 29 ($1.116 billion) and Tuesday, Dec. 6 ($1.107 billion) rounded out the top five.