Scripps Officers Adopt 10b5-1 Trading Plans

Earlier this month, certain officers of The E.W. Scripps Company

adopted stock trading plans in accordance with the guidelines specified by Rule 10b5-1 under the Securities and Exchange Act of 1934. Rule 10b5-1 permits corporate officers, directors and others to adopt written, pre-arranged stock trading plans when they are not in possession of material, non-public information. These plans allow insiders to have shares sold for their accounts over a period of time regardless of any material, non-public information they may receive after adopting their plans. Bill Appleton, senior vice president and general counsel, has filed a plan to sell up to approximately 76,000 shares if certain criteria are met. Sales may commence in December 2011 and would be completed by November 2012. Lisa A. Knutson, chief administrative office for Scripps, has filed a plan to sell up to approximately 134,206 shares if certain criteria are met. Sales may commence in March 2012 and would be completed by May 2012. Brian G. Lawlor, senior vice president, television, has filed a plan to sell up to approximately 44,000 shares if certain criteria are met. Sales may commence in April 2012 and would be completed by October 2012. Douglas F. Lyons, vice president and controller of the company, has filed a plan to sell up to approximately 38,000 shares and 12,205 stock options if certain criteria are met. Sales may commence in December 2011 and would be completed by August 2012. Timothy E. Stautberg, senior vice president, newspapers, has filed a plan to sell up to approximately 61,804 shares if certain criteria are met. Sales under the plan may commence in February 2012 and would be completed by September 2012.