Post-Newsweek Expands Contract With Rentrak for Entire TV Station Group
Rentrak Corporation (NASDAQ: RENT) today announced a long-term, group-wide contract with Post-Newsweek for Rentrak's StationView Essentials local market census-based ratings service.
"The industry has been waiting for decades for a viable and robust competitive environment in the television measurement arena. With the kind of innovation that Rentrak is delivering to television stations, we wanted to be the first of many station groups to comprehensively support their efforts," said Alan Frank, President & CEO of Post-Newsweek Stations. "We will be using Rentrak ratings as a currency at all of our television stations and urge all broadcasters, agencies and advertisers to support Rentrak's census-based ratings solution."
One of the most esteemed names in local broadcasting, Post-Newsweek subscribed to Rentrak for their Miami/Ft. Lauderdale and Houston stations in order to support Rentrak's innovative TV research information. Based on the financial returns Post-Newsweek has generated using Rentrak's census-based TV ratings information in those two early markets, it made business sense to expand their partnership with Rentrak across the full Post-Newsweek station group.
