China Mass Media Announces Non-Renewal of Two Advertising Agency Contracts

China Mass Media Corp. (NYSE: CMM) announced today that its three-year advertising agency contracts with China Central Television for the "Daytime Advertising Package" and "Television Guides" program shall not be renewed at their expiration on December 31, 2011. Consistent with CCTV's current practice, 2012 advertising rights for the "Daytime Advertising Package" were offered for bidding at the non-prime time advertising auction event held by CCTV on November 22, 2011, and the Company did not secure the winning bid. CCTV has also decided to cancel the "Television Guides" program at the end of 2011.

For the years ended December 31, 2009 and 2010 and the nine months ended September 30, 2011, revenues generated from these two programs amounted to RMB158.8 million, RMB109.0 million, and RMB68.9 million, representing 37.1%, 42.5%, and 40.5% of the Company revenues in those periods, respectively. The loss of revenues from the Daytime Advertising Package and Television Guides program is expected to have a significant impact on the Company's results of operations in 2012.