Market Overview

Amazon Allows Consumers to Remove Ads from Their "Special Offers" Kindle

Just pay the difference and you're good to go.

The Digital Reader and TechCrunch have discovered an interesting tidbit today: Amazon (NASDAQ: AMZN) now allows consumers who buy the latest Kindle devices with “Special Offers” to later remove those offers by paying $30.

The process sounds rather simple: from the Amazon account page, users can click “Manage Your Kindle,” followed by “Manage Your Devices,” and then choose to unsubscribe from Special Offers. Amazon will then charge you $30 to permanently remove the ads. (No word on whether or not Amazon will pay consumers $30 to take the ads back, but it seems unlikely.)

While both of the aforementioned sources indicate that this deal applies only to the newest Kindle models, it's important to note that the pricing structure differs between the regular (keyboard-free) Kindle and the Kindle Touch. The regular Kindle retails for $79 with Special Offers – $109 without. Thus, the difference between the two is $30.

The Kindle Touch, however, retails for $99 with Special Offers and $139 without. That's a $40 difference. Similarly, the Kindle Touch 3G with Special Offers sells for $149 – you'll pay an extra $40 to buy it without any ads.

It is very possible that when Amazon releases the Kindle Touch, it will require those consumers to pay $40 to remove the ads, not the $30 amount that is currently being reported as a flat rate.

This is still a sweet deal. Just don't expect Amazon to make it cheaper to remove the Special Offers than it is to simply buy a Kindle without any ads in the first place.

Follow me @LouisBedigian

Posted-In: Amazon Kindle Kindle Touch Kindle Touch 3G techcrunch The Digital ReaderNews Tech Best of Benzinga

 

Related Articles (AMZN)

Around the Web, We're Loving...

Partner Network

Get Benzinga's Newsletters

Benzinga Professional