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The former Yahoo! VP of Product and Strategy is moving on.
According to
Business Insider, Kevin Krim was hired to save Bloomberg.com. Last December, he told Benzinga's own Jason Raznick about the
progress that had been made.
“We, according to comScore
SCOR, have over 20 million unique visitors a month, which puts us right behind the big two portals, Yahoo!
YHOO and MSN
and the Dow Jones network of sites,” said Krim, who served as Bloomberg's Global Head of Web Properties. “So that's really significant. That represents 40% growth year over year in our overall audience. Obviously we picked up BusinessWeek.com through the acquisition and have transformed that into Bloomberg BusinessWeek. So some of that growth we picked up through acquisition, but most of it has been organic.”
Full Interview:Why Bloomberg Invests in Media - Kevin Krim - Zing TalkLoading...
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During the interview, Krim expressed his confidence in the future of Bloomberg.com. “We are inherently digital,” he said. “We don't have some of the legacy constraints that some of our competitors do. And we have a business model that allows us to be aggressively out there when others are trying to tinker with the access model by putting up paywalls to try and wring more dollars out of their audiences.”
Krim, if you're listening, please
get in touch with us. We'd love to talk!
And readers – don't miss our
full interview with the former Yahoo! and Bloomberg exec.
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