NFP Announces Acquisition of DA Financial Group

National Financial Partners (NYSE: NFP) has acquired DA Financial Group. This transaction closed on September 1, 2011. With annualized revenue of approximately $5 million, DA Financial is located in the San Francisco Bay Area of California and has provided benefits, financial planning and insurance services for over 50 years. Now part of the NFP Corporate Client Group, the business will operate as NFP DA Financial and John Hohman will continue to manage its operations.

Commenting on today's announcement, Ed O'Malley, President, NFP Corporate Client Group, said, "Having worked with DA Financial for many years as a member of NFP's marketing organizations, we are pleased to welcome John and his team to NFP. This acquisition is consistent with our strategy of purchasing highly successful diversified businesses with strong management to advance our goal of growing NFP's scale and value proposition under larger regional platforms that will become the regional acquirers for NFP going forward."

Mr. Hohman will spearhead the strategic growth initiatives for the Corporate Client Group in the region, which supports NFP's efforts to further diversify and increase recurring revenue.