Market Overview

China Xiniya Fashion Limited Announces Additional Advertisement Campaigns on Chinese Nationwide Television Channels

China Xiniya Fashion Limited(NYSE: XNY) today announced that it has supplemented its marketing efforts on two television channels on China Central Television ("CCTV"), the largest television station in China, including CCTV2, the business channel and CCTV5, the sports network.

Xiniya began a new media campaign on CCTV2, the business channel, during a popular prime time program called "The Opponent", which debates controversial topics. The program airs during prime time every Friday and repeats on the following Wednesday afternoon. The campaign began in the third quarter and will continue through December 31, 2011.

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