Supportcomm Selects Motricity to Expand its Mobile Capabilities for More Than 200 Million Subscribers in Latin America
Supportcomm, has chosen Motricity (NASDAQ: MOTR) to expand its mobile services platform in Latin America. Implementing Motricity's technology to support its content management and product solutions, Supportcomm will expand its service offerings to the largest mobile operators in the region -- Claro, Vivo, TIM and Oi.
"We've chosen to work with Motricity based on its proven expertise and success in the mobile industry with the world's largest mobile operators. As we continue to expand our presence in Latin America, we needed a partner and technology that could help drive our business forward," said Cesar Frantz, chief executive officer of Supportcomm. "We feel Motricity will enable a more dynamic mobile data experience for the rapidly growing number of mobile users in Brazil."
Latin America is experiencing unprecedented growth in the mobile telecommunications sector. According to a recently study published by ABI Research, the average global growth rate for mobile data services from Q1 2010 to Q1 2011 was 20.3 percent, while Latin America saw a 40.3 percent increase during the same period. In addition, a 153 percent increase in smartphone shipments to Latin America in 2010 is further evidence of the tremendous growth in this region.
"Brazil is one the largest markets in the world, so we're excited to be chosen by Supportcomm to expand their mobile services offering and enter a region that is seeing tremendous growth and opportunity in mobile," said Ryan Wuerch, chief executive officer of Motricity. "Motricity's proprietary technology will enable Supportcomm to offer an unmatched opportunity to drive reach and engagement among end users."
As part of the deal, Supportcomm will implement Motricity's mCore platform which includes feature rich digital content management that will enable a premium and compelling interactive experience for end users. On top of the platform layer will be the tools to develop, manage and deploy mobile marketing and advertising campaigns. In addition, Supportcomm will have access to the metrics and analytics needed to provide a personalized and highly targeted experience for their customers.
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