TiVo Inc. (TIVO) Conducts Ad Study

TiVo (NASDAQ: TIVO) revolutionized TV watching with its time managing device. While talking with CNBC's Julia Boorstin, TiVo CEO Tom Rogers presented a report card for the companies on the basis of their Ads.

He stated that companies tend to lose millions due to their ads being fast forwarded by the TV audience. He said that according to their study Best Buy (NYSE: BBY) has come across a clear winner. TiVo had collaborated with Google (NASDAQ: GOOG) for an audience research study in November, 2009. He stated that TiVo is looking to strike distribution deals with cable companies and retailers.