What Is Pepsi Doing At The Millennial 20/20 Conference?

PepsiCo, Inc. PEP had a notable presence at the Millennial 20/20 conference held last week in London. Over 3,000 brands participated in the conference, which focused on the ever changing and more complex consumer environment made possible by the digital transformation.

The Pepsi Advantage In A Millennial World

Pepsico is undergoing a massive digital transformation of its own and is open to partnering with new brands to accelerate its presence in the digital world.

“Our acceleration into digital is completely brand agnostic, we have brands like Doritos and PepsiMax, which is highly relevant to a millennial audience,” said Shane Bellamy, head of digital media at PepsiCo, in a recent CNBC interview.

Bellamy indicated that digital media will be massively important for PepsiCo moving forward. While PepsiCo certainly has a lot of strengths, the company knows it possesses weakness due to its sheer size. PepsiCo has shown it is open to partnerships to make an imprint in the digital world.

“From my point of view, it takes it beyond digital media communications, we are moving into e-commerce, data, user experience, tech – the whole suite of the PepsiCo experience is going to be digital,” added Bellamy.