Shake Shack Inc. Adds Chicken To Its Long List Of Trademarks

Shake Shack Inc.

extended its gains touched off Wednesday on a report that the company has trademarked the term "Chicken Shack." http://tmsearch.uspto.gov/bin/gate.exe?f=doc&state=4805:j0ykxz.2.1 The shares, which went public in January at $21, traded recently at $89.05, up more than 7 percent. But Shake Shack, which didn't disclosed any plans for a chain of chicken restaurants, has trademark filings on about 20 prospective restaurant names, including Schackmeister Burger, Schackmeister Dog and Schack-Cago Dog, as well as Chicken Shack. http://tmsearch.uspto.gov/bin/gate.exe All the company's trademark filings have been made by the intellectual property unit of its operating company SSE Holdings LLC., and some of the filings date back to at least 2007. The April filing for the Chicken Shack trademark said it would cover goods and services including chicken sandwiches. Responding to an inquiry from CNBC television about chicken Wednesday, Shake Shack reportedly said it is "constantly testing new menu items in our test kitchen," but didn't specifically comment on chicken. Shack Shack, which went public at $21 a share earlier this year, operates about 630 hamburger restaurants, mainly in the Northeast. The company posted earnings May 13 and its shares are up 35 percent in the past week, giving it a market capitalization of $3.22 billion.