Cramer: Heinz-Kraft Deal 'A Brilliant Move By All Involved'

Kraft Foods Group Inc

announced on Wednesday that it will be merging with 3G Capital owned H. J. Heinz Company, following which Kraft shares skyrocketed at the opening and is currently trading more than 25 percent above previous close. CNBC's Jim Cramer was recently seen discussing how this deal is beneficial for everyone involved. Pantry Brands "When the stock [Kraft] was up 15, I think it was ridiculously too low, stock should be up 25 maybe 30 points," Cramer said. "Let me give you my thesis, okay? First of all these are brands that actually carry much better international than domestic. These are all pantry brands, you are not going to see these brands in Whole Foods." Becoming More Organic "Most countries, specifically developing countries are well behind us in terms of natural and organic, these will sell. While I have been recommending Kraft as a takeover target, [while] Kraft Heinz reinvents itself, maybe by buying WhiteWave, maybe by buying Hain. Becoming more natural and organic, becoming less pantry." Unique Move Cramer continued, "This is a unique move [and that] Kraft was being eviscerated at every single level, whether it be WhitWave coming in with Horizon lunchables, whether it be plant based foods that are taking up place of their beverage business, whether it be Hain Snacks that are taking the place of many of their snacks." "Everyone of their brands is under assault, whether it be Hampton Creek and mayonnaise. This was simply one of those dying companies that can be reintegrated by going to where many countries frankly are not as interested in health, the same countries that still drink Coca Cola. So, it's a brilliant move by all involved," Cramer concluded.