Amazon Marketplace VC: Sellers Sold 16 Million Units This Black Friday And Cyber Monday

Amazon.com, Inc.'s AMZN marketplace model has also become quite substantial in size. More and more sellers are choosing Amazon to sell their products, all thanks to its fulfillment centers.

Peter Faricy, Vice President at Amazon Marketplace, was recently on CNBC to discuss how fulfillment centers help sells who have limited resources and the impact of mobile shopping on Amazon’s business.

"It’s been a great great holiday season […] Really we let sellers decide. Sellers, these two million plus local businesses and small and medium businesses around the world, they decide what’s best for them on fulfillment. So, we offer a great service that you may be aware of called Fulfillment by Amazon and for those who don’t want to invest in the infrastructure, in building up a fulfillment center, handling customer service, this is really a great solution for them,"  Faricy said.

“Particularly this time of the year, imagine how many units sellers are selling during Black Friday and Cyber Monday. This year our sellers sold over 16 million units and so a lot of them rely upon Amazon to do their own fulfillment."

On mobile sales, Faricy said, "I think mobile has been great for customers and has been […] more and more customers are doing their transactions using mobile devices, whether its phones or tablets. It's also a really big deal for these small and medium businesses. So, many of them here are actually running their business from the phone as well, which is kind of an exciting new development."