Sony To Focus More On Design Than Technology

When it comes to products and Sony Corp (ADR) SNE, everyone thinks of some new technological invention. However, this time it’d different. Although Sony is expected to launch a watch made entirely out of e-paper, the company is not much interested in the functionalities of the watch, but rather in its design.

John Simons, Business Editor at International Business Times, was recently on CNBC to discuss Sony’s rumoured watch and its specifications.

“Well, this is something that comes out of Sony’s new lab that is trying to develop innovative devices that kind of push markets forward, create markets. Like kind of in the tradition of the Sony walkman,” Simons said.

“What’s a little troubling about this Bloomberg report is that, there is one sentence there that says, ‘Sony isn’t interested in pushing the technological innovations of this watch, they are more interested in innovating on design and while this is sort of a watch that’s made of e-paper. I think, the company needs to remember that they are trying to appeal to a generation of people who have just pretty much done away with watches […]”

When asked about how consumers will react to a wearable device that is stylish apart from being technologically superior, Simons said, “I think these wearable device in general need to be stylish, they need to be something that people want to wear on their faces, on their arms or on their bodies […] So, it’s very possible that there is a generation of people out there who want to wear an e-paper watch […]”

Shares of Sony were recently trading at $21.63, down 1.37%.