Fast Money Traders Debate On Amazon

On CNBC's Fast Money,

debated over the future price action in

. Najarian is bullish on the stock because the company recorded a good same-stores-sales growth and it has a good chance to increase its gross margin. He is also encouraged by an analysis from Bernstein, which sets

price target to $450. He added that the Fire Phone was a failure, but it didn't cost that much and it has put the company in the press. Nathan believes that projects like the Fire Phone are problematic because

is trying to compete on certain levels, but when it fails it keeps the product on the market and continues to lose money. This attitude is not good for shareholders. He also said that the company is increasing sales but it is not making money. Dan Nathan thinks that the company disappointed on the last three earnings reports and that the sentiment is shifting out of favor for

. Departure of the long term CFO is also a negative for the stock.