The Emerging Phenomenon Of Web-Enabled Super Bowl Ads : CNBC

Kia (OTTCY: KIMTF) has combined the mobile ad within its Super Bowl Ad. The mobile component of the ad allows the users to play a videogame on their smartphones.

According to the CNBC, more and more companies are now using this phenomenon for their advertisements. However, Jason Taylor, Vice President, Usablenet, has cautioned the companies to be careful while using web based ads. According to him, the ads should be easy to navigate on the smart phones and should be designed accordingly. He also said that less than 20 percent of the top 500 retailers have mobile-optimized web sites.