Toyota (TM ) To Take Steps To Win Back Customers: Toyota USA President Tells CNBC

Toyota (NYSE: TM) suffered a major humiliation due to the faulty gas pedals and subsequent recalls.

Talking with CNBC, Jim Lentz, President of Toyota USA, admitted that the company is embarrassed and is also sorry for causing this inconvenience to its customers. Toyota had to recall 2.3 million vehicles in the USA and had to withhold the sales of eight models.

However, Lentz has expressed the hope that the new drive to fix the gas pedals will put an effective end to the malfunctioning. He also said that the taking care of the existing owner base is of the utmost importance to Toyota.