A Tryst With Beer: Burger King (BKC) & Starbucks (SBUX) To Experiment

Burger King (NYSE: BKC) and Starbucks (NASDAQ: SBUX) are trying a new initiative, serving beer. Burger King rolled out its experiment at its clubby Whopper Bar franchise. Starbucks, on the other hand, chose its 15th Avenue cafe in Seattle.

According to Cindy Perman of CNBC, Burger King has said that its decision to serve beer has come from customer feedback. Burger King is currently offering the Bud range of beers including Bud light, Bud Light Lime and Miller Lite. Whereas, Starbucks is selling cheese and microbrews. It is too early to say whether the trend would catch up. In the meantime, Morningstar fast-food analyst R.J.Hottovy has dismissed the move as a public stunt.

It seems some customers are lapping this development up.“Anything that makes it easier to grab a beer during the workday is bound to be a success,” says Alyx Kaczuwka, a lager enthusiast and author of the blog LOLFed.com. “Microbrews and cheese? That increases the likelihood of me joining my coworkers on their Starbucks run by about fivefold!” she adds.