Notable Put Options Activity in ValueClick

Shares of ValueClick

are lower on the session by 2.01%, currently trading at $18.05. The stock has been moving largely higher over the past six weeks and is currently trading above the 50-day moving average. Options traders are focusing on puts today. The strike seeing the heaviest action is the February 2012 $17.00 put, which has traded 1,000 times on open interest of 2,111 contracts. Put volume is outpacing call volume by 20 to 1. ValueClick, Inc. is an online marketing services company. The company sells targeted and measurable online advertising campaigns and programs for advertisers and advertising agency customers, generating qualified customer leads, online sales and increased brand recognition on their behalf with large numbers of online consumers.