General Electric (GE) Agrees to Buy $345m Advertisement from NBC

General Electric Co. (NYSE: GE)has promised to buy at least $345m in advertising from NBC Universal over five years after selling a controlling stake in the entertainment company to Comcast Corp., according to a regulatory filing. GE pledged to buy at least $59m worth of ads in the new NBC Universal each year for five years after the sale of a 51% stake to Comcast, expected to close in about a year.

General Electric Company (GE) is a diversified technology, media and financial services company. Its products and services include aircraft engines, power generation, water processing, security technology, medical imaging, business and consumer financing, media content and industrial products.