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Google Acquires Teracent
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M&A
Posted on 11/23/09 at 12:53pm by Benzinga Staff
Google (Nasdaq: GOOG) announced its acquired Teracent, saying its "technology has great potential to improve display advertising on the web."
Leading advertisers and agencies use Teracent's platform to exploit increasingly rich and granular audience data available to them, in order to optimize their display ad campaigns. In addition to working directly with advertisers and agencies, Teracent platform also powers ad campaigns for some of the biggest ad networks and data providers.
More info regarding the Google acquisition here.
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