Google Acquires Teracent
By Benzinga Staff
November 23, 2009 12:53 PM
November 23, 2009 12:53 PM
Google (Nasdaq: GOOG) announced its acquired Teracent, saying its "technology has great potential to improve display advertising on the web."
Leading advertisers and agencies use Teracent's platform to exploit increasingly rich and granular audience data available to them, in order to optimize their display ad campaigns. In addition to working directly with advertisers and agencies, Teracent platform also powers ad campaigns for some of the biggest ad networks and data providers.
More info regarding the Google acquisition here.
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