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CBS Corp. (NYSE: CBS) is reporting its 3Q earnings on Thursday, and advertising trends will be a key segment of the report. CBS had a huge increase in ratings this quarter because of David Letterman's scandal.
CBS Corporation's (CBS) sister company Viacom (NYSE: VIA) reported on Tuesday that its prices for ad slots were more than 10% above rates earlier in the year.
Analysts expect CBS to report EPS of 22 cents per share, and a revenue of $3.19 billion. CBS is up around 2% today and has a turnover of 8.88M.
CBS has to much debt no matter what they show. Advertising may be up for now. Still ad budgets are moving away for networks.
Why would a consumer pay extra for networks like CBS on cable when they can get it for free with a $20.00 HD antenna?