Google (GOOG) Can Handle Diversification, Says New Book

Although Google Inc. (NASDAQ: GOOG) has nothing to beat it in the “search advertising” market in the near and medium terms, a new book provides how the company can be a long term bet. Written by Ken Auletta, who is very close to the promoters of Google, the book feels that Google has the necessary capability to successfully diversify and still be a stock market favorite. Plus, its dependence on engineers (instead of MBAs) seems to aid Google in finding better products for the end users. Auletta feels that its forays into video, mobile, cloud computing, books and clean energy will not cause sleepless nights for its investors.