Google (NASDAQ: GOOG) is likely to win its adwords case in The European Court of Justice. The court will deliver its judgment on Tuesday. The case will decide if Google (GOOG) is guilty of violating the trademark rights of various companies through its Adwords service. Under the Adwords service, advertisers pay to use keywords and generally these keywords are the company’s proprietary brand names.
Next week, The European Court will deliver judgment on three cases. One of these cases has been instituted by Louis Vuitton against Google. The companies feel that adwords makes their brand and trademarks susceptible to counterfeiting.
Adwords is a major source of revenue for Google. Experts believe that the case will be judged at least partly in favor of the internet search behemoth.