Google (GOOG) Pushes For YouTube Profitability; Automates Overlay Ads
By Benzinga Staff
March 17, 2010 8:29 AM
March 17, 2010 8:29 AM
According to “Google Pushes for YouTube Profitability”,TechCrunch, Google (NASDAQ: GOOG) is pushing YouTube towards becoming a profit generating business by automating overlay ads that appear on billions of videos that are watched every month on the website.
Using the self-serve Display Ad Builder on Google AdWords, the search giant has given the small mom and pop businesses the tools to create their own ads, which allows them to be displayed on videos uploaded on the website. However, there is a growing fear that too many ads will pull back viewers and may not help YouTube in the long run.
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