Target Introduces 2-D E-Coupons (TGT)

Target (NYSE: TGT) has launched an ambitious plan to boost its sales.

The retail giant has announced that it will begin sending a list of mobile coupons to its consumers. In the beginning, the list will be sent once a month. The coupons would be redeemed by scanning the 2-D barcode on the mobile device.

Currently, Target sends out coupons to its registered customers. However, the coupons are not specifically targeted. The new e-coupons would be available on all phones with browser access.

Target has been promoting its new move using social networking sites such as Facebook, and Twitter.